Multi-layered collages of sheets with printed Chinese characters are the backdrop for the boldly blazoned container of the McDonalds French Fry, perhaps the sole edible commodity which a militaristic campaign was fought with in this century, or, any other. The red paper cut motif is native to China- "Jian Zhi"- and the motif used in replicating the paper box which bears the most immediate and popular junk food on the planet. The golden arch of McDonalds, with its associations with instantly accessible food anywhere, anytime, in any urban situation and of dubious quality, impacts with a Pop-culture symbolism born in a much younger, culturally zealous nation. The Liu Dao collective has created an inverse visual iconography with the digital version of the fried potato strips reverberating in a red haze of LED light. Humorous and tragic, this non-statement of corporate symbolism stands erect with the Chinese characters which translate, “I’m lovin’ it”clearly visible to the eye. The icon is international, modifications which allow for interpretations and the transmission of corporate messages and consumer popularity emerge in a different light with the static light source which lends an air of nuclear fission to the common paper container. Mass-manufacture, re-manufacture, consumerism and motif converge in this blatant, unwavering visual monolith. [Rajath Suri]